Volkswagen – social media Christmas campaign for the dealers

Concept and art direction for the social media Christmas campaign 2018 exclusively for the Volkswagen dealers. We developed the first digital Volkswagen Christmas market for Volkswagen dealers, which the dealers could run independently on their Facebook/Instagram pages throughout the entire month of December. The campaign consisted of 10 animated and 3 static posts as well as 2 stage images for the homepage of the Volkswagen dealers websites. Some posts were purely image posts or dedicated to specific holidays/occasions in December. Other posts were for the sales of certain Volkswagen models and certain Volkswagen accessories. For the campaign we developed many little stories that took place in the world of the Volkswagen Christmas market and were presented in the form of looped animated illustrations. The illustrations were made according to my briefing by the illustrator Annika Metze.

Simply click on the image below to play the video with all 13 campaign posts.

Agency: kapacht Berlin
Client: Volkswagen